prologue: DON’T (always) TRUST COMPANIES!
Following many HDTV and internet broadcaster advices, a “studio quality” transmission for an H.264 1080p transmission could be achieved with a bitrate of a mere 6mbps; if we use the Kush Gauge formula, we can see that this is true only if the motion factor is lower than medium… for 16/9 sport material at 29.97fps, for example, a 17.4mbps bitrate is needed!
ANDREA’S COROLLARY TO THE KUSH GAUGE™
To calculate video bitrate for a codec different from H.264, the Kush Gauge costant value should be changed accordingly to the codec used.